Why retail trend analysis and reporting is the key to retailer success

by 22 March 2018

Consumer buying behaviour is evolving. Intuitive technologies are shaping the way in which they perceive and purchase from a retail environment, seeking the same seamless functionality they are already familiar with elsewhere in their personal lives to make their experience as easy, productive, and integrated as possible. It is essential, therefore, for forecourt and c-store retailers to gain as much visibility and understanding of the key trends and factors influencing their customers’ behaviour, to help better inform the decision-making and processes that determine how their business is run and ultimately it’s success.

In many legacy EPOS systems, the reporting and analysis capabilities are limited, narrowing the value of information available and therefore the degree of insight that is achievable. While it’s possible to increase the value of information generated by heritage systems with third-party solutions, it’s often the cost and difficulties encountered with integration that present a stumbling block. To overcome these limitations and further enhance the capabilities of your existing EPOS, we have created a powerful real-time reporting and trend analysis tool that offers unmatched insight into your retail operations; evo+. Backward compatible with Iridium, Iridium2, and Prism2 Oracle EPOS systems, evo+ provides a flexible means of using intelligence generated in real-time to power smarter business decisions and boost margins.

evo+ was purpose-built for fuel and convenience retailers, and enables them to optimise the in-store experience through clever basket analysis, stock monitoring, and customised sales alerts that help you stay on top of sales activity. A cloud-based solution that requires next-to-no integration with your environment, evo+ keeps adoption simple and low-risk while ensuring that all of this powerful information is accessible anytime, anywhere, from any device to help you respond faster.  As well as keeping your data securely protected in the cloud, our software protects your employees too – the ability to track and monitor individual tills safeguards against losses and prevents Point of Sale Fraud.

By configuring evo+ to work as you need it to, analysis can be targeted to more accurately inform decisions surrounding stock profile, promotions, and purchasing. What’s more, its golden line reporting capability indicates critical product performance based on leading lines, helping to enable realistic goal setting. Since we launched evo+, fuel and convenience retailers from independents to large groups have begun benefitting from its capabilities. Join us at the NCS show later this month to discover what evo+ can do for you – you’ll find us at Stand N40.

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